Marketing is the act of connecting with customers with a bid to  bid to persuade them towards purchasing an item or buying in to a help. Showcasing, in whatever structure, is one of the key exercises that each business should participate in, as no business can get by without successful promoting and exposure. 

1. Low cost : Marketing and advertising cost is one of the biggest financial burdens that businesses have to bear. While big usinesses may not have so much trouble doling out millions for marketing and advertisement, for small businesses, this may be impossible or an unbearable nightmare. Marketing via digital platforms offers a more affordable alternative to the traditional method. They create as much impact yet costing way less.

2. Easy to measure: The achievement or in any case of a computerized mission can undoubtedly be determined. Contrasted with customary techniques where you need to stand by weeks or months to assess the veracity of a mission, with a computerized crusade you can realize very quickly how a promotion is performing.  Email advertising programming permits clients to follow the exhibition of their messages; they can know the number of were conveyed, the number of were perused, and become familiar with about their change rates. Google Examination is a successful device for estimating explicit objectives to be accomplished on a site or blog. Google AdWords administrator permits clients to screen the exhibition of their advertisements on Google search; they can realize the number of individuals saw their promotions and gain proficiency with about their transformation rates.

3. Easy to share: Most digital marketing channels feature sharing capabilities that allow campaigns and articles to be shared with multiple followers. This helps to create a multiplier effect and has the capacity to tremendously improve sales results

4. Simple to share: Most advanced advertising channels include sharing capacities that permit missions and articles to be imparted to different devotees. This assists with making a multiplier impact and has the ability to immensely improve deals results.

5. Greater engagement: The cyber-world is getting noisier by the day, and any product or service that your business offers is most likely also being offered by thousands of other businesses. The average bounce rate on websites increased and the attention span of visitors is dropping. When visitors to a website do not immediately find what they are looking for, they leave for an alternative.

6. Worldwide: The world, they say, has transformed into a worldwide town. This has been made conceivable by means of digitization. Computerized promoting permits advertisement missions to be obvious in any piece of the world. This gives little new companies the uncommon chance to go worldwide through the tremendous openness gave. The web teems with accounts of new companies that turned out to be immensely fruitful over a little period because of the chances made because of the worldwide idea of promoting by means of computerized stages.