Advertising on Facebook vs Instagram: Which one you need to use for your business

Mar 14, 2022 | Tips

You can’t afford on every major social media channel because you have a restricted social media marketing budget, therefore the issue remains: should you select Facebook or Instagram?

Neither Facebook and Instagram are popular among various audience categories, and both provide a variety of advertising platforms, ad targeting options, and other features. We compared Facebook advertisements against Instagram ads and asked experts for their thoughts about which platform-specific advertising are more effective.

Facebook

Facebook is one of the social networks with the most global active users because it have 2.38blillion monthly active users. of these, 96% of active user accounts accessed the social network via a mobile device and 40% of consumers said that they watch the most videos on Facebook. Other than that, 83% of marketers say they use Facebook as part of their brand’s social strategy and 65 million small businesses have Facebook Pages.

Instagram

For instagram, has at least half as many active users as Facebook does. Of these billions of users, 68% of Instagram users visit the platform daily and 500 million daily active Instagram Stories users worldwide. in addition, 77% of marketers say they use Instagram as part of their brand’s social strategy

Audience Demographics

While Instagram has a younger user base, with the majority of users under the age of 30, companies aiming to reach teens and younger audiences may make the most of this social media network. It has been observed that younger generation, particularly teens, are gravitating toward new platforms which not only provide them with novel methods to socialise but also cause them to become addicted to a certain feature.

For facebook, does not disappoint. With a varied audience of young, adult, and the seniors, Facebook can assist businesses in reaching out to those with greater earnings in various regions of the world. This may be quite beneficial for companies that want to reach consumers of all ages, professions, and other groups.

Mobile-Friendliness

For  Facebook, there wasn’t much of a difference between using a Web browser on a PC and using a mobile app. The layout and general design are the only differences. Both mobile and desktop users may check activity, read, and write posts. You may also use Messenger on both smartphones with ease. As a result, Facebook is ideally designed for use on a desktop, laptop, or mobile device.

For instagram it lacks desktop experience. When users log in via a Web browser, they are subjected to a variety of restrictions. You can’t simply add photographs, update existing posts, or view Instagram stories on Instagram, for example. It was designed primarily for mobile users to share exciting events from their life in real time.

As a result, when it comes to advertising on Facebook, it makes no difference whatever device you use. But at the other hand, everything on Instagram must be done through an app.

According to new data, 95.1 percent of active user accounts visit Facebook by smartphone, 31.8 percent via laptop and desktop, and just 8.8% via tablets. For  Instagram, laptops and PCs are rarely used to access the platform. The majority of people use their smartphone or tablet to access it. That implies you need optimise your content for mobile usage if you want to begin a social media campaign on Facebook.  For  Instagram, you don’t have an option but to make all of your posts and/or advertising mobile-friendly.

Facebook’s Scope Vs. Instagram’s Volume

Because of Facebook’s larger community, ad campaigns can potentially reach a wider audience. Facebook also provides a variety of ways to communicate, such as feed advertisements, right-hand side ads, business sites, groups, and a chat feature. Longer text can be shown, articles and web sites can be immediately linked to, and companies and customers may have real-time interactions, making Facebook a superior platform for disseminating information.

Despite Facebook’s larger reach, Instagram excels in high volume engagement. Instagram users not only appear to be more willing give their likes, and they also appear to spend substantially longer time on brand pages once there.

Facebook traffic takes an average of 105.55 seconds each visit, whereas Instagram traffic takes an average of 192.04 seconds each visit. Although it has traditionally been more difficult to get traffic through Instagram than from Facebook, but Instagram now allows users to pay to promote posts, which includes providing a direct link to a post rather than depending on the “link in bio” feature.

Conclusion

Your decision between Facebook advertising and Instagram ads is influenced by a number of factors, including your target demographic, the nature of your business, and more. One thing is clear, with these suggestions: you must be able to decide more easily than previously.