When it comes to being noticed and attracting clients, SEO is critical. It’s how your company tells Google and other search engines that your website and content are relevant and deserving of a spot on the first page of results.

However, SEO trends are always shifting, and it might feel like a never-ending race.

While keeping up with current SEO trends might be difficult at times, it would be a bad effect to your brand to disregard them.

The SEO trends list for 2022 may look familiar, but the power they wield has never shifted so dramatically. Here’s all you need should know about it.

1.  Google search results is determined by more than 200 ranking criteria.

The objective of search engine optimization is to rank as high as possible on search engine results pages (SERPs), but this is easier said than done. Millions of websites are ranked by a complicated system, and Google search engine data reveal that the algorithm just takes a nanosecond to establish the rankings.

To be more specific, Google’s complex method is based on a variety of ranking parameters, considering a variety of factors before arranging competitors and showing search results.

2.  Google accounted for slightly under 93 percent of all global searches.

Google should be your first target when it comes to search engine optimization.

Nowadays, Google has a huge market share and is used by the great majority of people on the planet. In this aspect, it hasn’t changed since last year.

While it’s a good idea to optimise for other search engines, you shouldn’t make them your primary focus.

3. Page speed is very important

About a decade ago, page speed was incorporated as a ranking criteria. As we approach 2022, this element will continue to become one of the most important ranking variables. The Page Experience Algorithm was just released by Google. As a result of this algorithm adjustment, page experience has become a critical component of your website’s overall success. As a result, in 2022, you can anticipate Google to place a greater emphasis on user experience. That implies that websites with high-quality content and quick-loading pages will continue to outperform those with bad user experiences. This is why, as part of SEO, it’s critical to continually pay attention to total page load times.

4. Some top-ranking web page design did not have meta description.

Surprisingly, meta descriptions aren’t a major concern for 25.02 percent of top-ranking pages, according to SEO analytics. Google also rewrites description for 62.78 percent of the pages it shows.

So, should you provide a meta description when publishing fresh content? Yes, meta descriptions are valuable, even though Google does not display them 37% of the time. Google will update the meta text in 62.78 percent of cases. Nonetheless, this feature might help your SEO efforts by driving visitors to your site.

5. By replacing an existing title tag with one that has been optimised for SEO, you can boost page hits by 437 percent.

According to a test conducted by Safari Digital in 2022, upgrading previously published an article with an optimized title tag that aligned the content with keywords with high search traffic can boost page hits by more than fourfold. The study indicated that website design with an update, optimised title tag generated 107 percent more visits than ones without one. It was conducted across 16 websites and across 135 web pages.